SNS for the NBA

25 Sep

I’ve always noticed that one of the organizations that use social networking sites very effectively is the NBA. They regularly update their Facebook and Twitter accounts and what’s cool about it is that they don’t just use these accounts for photos or videos and for informing the fans. They post links to articles by sports analysts, conduct fun polls, give cool trivia about players and NBA history, and a lot more. But here’s the kicker, they even manage to give their sponsors some media mileage while they’re at it.

Another thing I think the people behind these efforts have succeeded on is engaging the fans. Fans really respond to their polls and send contest entries even if there is no real prize.


I think the NBA SNS accounts are effective because they speak to the fans in a very conversational manner, they keep things interesting, and they make an effort to engage the fans and get their opinion on things. Pull tactics. Yes, they use a few push tactics, but they do this only when they wanna inform the fans about season/training camp openings, game schedules, that kind of stuff.

Other brands and organizations like Victoria’s Secret and Glee for example, are trying to do similar things but a lot of others are still missing the point or can’t figure out how to properly use SNS to their advantage. Most still use push tactics and a lot still use these accounts solely to link to their websites. These companies need to start telling their team to do research and take cues from those who have successfully used SNS for their benefit.

So for now, until other organizations take their cue from the NBA (and other orgs who actually know how to use SNS for their companies), I shall enjoy my regular updates from the sites where amazing happens. 🙂

All in this together?

25 Sep

I couldn’t help but notice how I have the most number of online contacts on Yahoo Messenger, Facebook and Twitter when there’s something that we all need to get done (Read: when we’re cramming). If you’re a student, try this out. During hell week, log on to your Yahoo Messenger account or go online in Facebook chat. You’ll be surprised at the number of classmates who are online. I was cramming for a bunch of subjects last night (still am, actually) as were most of my classmates and guess what, the moment I logged on to my Facebook account, I see a whole bunch of them online. More people go online during busy nights than during days we don’t have anything to rush, apparently.

It seems kinda ironic though. I mean, aren’t these the times when you can’t afford to have anything distract you? Shouldn’t these be the nights when we should want to have our full attention on whatever it is we need to get done?

My theory though, is that with all the things that I assume have piled up, logging on to our SNS accounts serves as some sort of instant de-stressor. Instant, short term, easily accessible. Aside from using these sites as avenues for ranting and complaining about wanting to sleep or how you’re already at your 4th cup of coffee and you feel like dying right about now (ehem), I think a lot of us have already associated social networking sites with our connections and relationships with our friends as we constantly use these sites to keep in touch. I guess going online and seeing that everyone else is and knowing that all of you are going through the same thing (cramming) then it kinda makes it easier. It gives you something to laugh about afterwards, too. Especially when a lot of you are still up at 2 in the morning trying to finish the same thing that you know you could’ve avoided had you not procrastinated. *wink* It makes a stundent’s temporary suffering a little bit funnier.

I get a feeling that this is gonna be another long night. So I guess we’re all gonna have something to laugh about on Monday, then? Yeah, I thought so. 🙂

Turning a hobby into money (A social media release for Strinkets Etc.)

25 Sep

What online image?

25 Sep

I was browsing through my notes and came across a page about reputation vs. image. I realized then that I’ve never really thought about my online reputation. I’d post whatever the hell I wanna post., without thinking of how other people are gonna interpret it. So I decided to go through my online accounts and see what other people see when they come across my accounts.

I started with the most popular social networking site, Facebook.

My wall was full of random status messages (song lyrics, rants and random funny stuff, mostly), messages from friends and notices of pictures I’m tagged in.

In the photos section, aside from my profile pictures, there’s pictures of family trips, pictures with friends and event posters I’m tagged in.

So if people look at my Facebook profile alone, they’d see me as someone very close to her family and loves going out with friends, an OrCom student in UP Manila and the president of JMAUPM.

I then went on to check my Twitter account.

My tweets are mostly random things about my day, random song lyrics, a lot of rants, sports updates and funny things that I overhear.

If you look at the list of people I follow, you’d find musicians that I like, NBA players, a few news accounts, and of course, friends.

Basically, if you browse my Twitter profile, you’d see me as a student who likes being in the loop in the world of music and sports.

After that, I went to my recently reactivated Formspring account

What I paid attention to was the kind of questions I got. Most of them were about either music, food, sports or (wait for it) my love life.

I don’t know what the last one means exactly but as for the other three, I think it means that people see me as a sports fan, music lover and someone who loves to eat.

Finally, I went to the site I spend the most time on, Tumblr.

I took a look at my page and I found that I usually post about the following:

  • Favorite songs
  • Videos of live performances
  • Lyrics
  • Pictures of musicians I like
  • Pictures of hot boys
  • Quotes that inspire me
  • Pictures of food
  • A whole bunch of cute stuff


Browsing through these accounts, I’ve learned that without me realizing it, I tend to compartmentalize in terms of posting online. My Facebook account is full of things about my family, friends, school and org. Music makes appearances here and there but there’s not a lot of those. My Tumblr account, however, is the exact opposite. It’s where I post about music and sports, with anything related to my family, friends, school and sports making cameos once in a while.

The point here is that I don’t think I have a consistent online image. Maybe this is because I don’t really have an image that I want to project online. This begs a question though. Do I have to decide on a single online image that I have to project or is it right for me to compartmentalize my posting? What do you think?

JMAUPM goes online!

25 Sep

For quite some time now, JMAUPM has been thinking of building its own website. Finally, this academic year, we did it. We bought and are now working on the overall look and feel and what to put in it.

Why get a website?

We were actually thinking of whether we wanted to just stick to social networking sites and blogging platforms ot get an actual website. We finally decided to invest in a website for two major reasons.

  1. To have a place we can put everything we want the world to know about the org.
  2. An additional place where we can provide media mileage for our sponsors.

What’s gonna be in it?

  1. Basic org information – The org’s profile, current adviser, officers and committees
  2. Documentation – write-ups, photos and videos of events and activities
  3. Promotional materials – teasers, invitations and official promotional posters of upcoming events
  4. Ads – advertisements for partners and sponsors
  5. Contact information

How are we gonna maintain it?

We’ve created a team consisting of an admin, writers, photographers and videographers. The publicity committee assigns someone to coordinate with this team before every event to make sure that the promotional materials are forwarded to them for posting on time. The documentation committee also assigns someone to coordinate with the online team after each event to make sure that the write-ups, photos and videos are uploaded to the website as soon as possible.

What do we hope to get out of it?

By having an avenue where we could provide additional mileage for sponsors, we can use this another come on for potential sponsors.

We also plan to use this to promote the org to potential members and event partners. By posting what the org is about, event photos, videos and write-ups, we also hope to encourage interested students to apply to be members of the org.


For now, the website is still a work in progress. We hope to get the website fully operational by next month.

So JMAers and JMA friends, JMAUPM Online will be coming at you soon so stay tuned! 🙂

To rent or torrents?

25 Sep

The other day, I hitched a ride with my friend. It was raining and traffic was horrible so we were stuck on a street somewhere in Sta. Mesa. After a while, he laughed, pointed to a DVD rental shop and told me “Uso pa ba renta ngayon? Torrents, pare. Torrents.”

This got us thinking though, if the shop is still there, then maybe people really do still rent DVDs. Or at least people in that neighborhood. It made sense, seeing as not everyone has the luxury of having the high speed internet needed to download torrents in their own homes. Then I thought about pirated DVD copies. They’re cheaper and they’re yours forever. Then I thought, if you can watch it in HD, why settle for the pirated copy? It’s not like you need to watch the movie regularly. I was thinking maybe it would be better if I just rented DVDs from that shop instead of abusing my poor laptop trying to download movies and several seasons of my favorite TV series of the moment. It’ll save me time and save me from eating up my laptop’s memory space. It’ll cost me though.The thing about this though is that sometimes, when I really like a series or a movie, I would want to keep a copy for future re-watching. If I rent, then decide that I want a copy, I’d still download because Lord knows I can’t afford to buy an original DVD.

My friend and I talked about all this while we were stuck in traffic and we concluded that seeing as we’re still students with no steady income and whose weekly allowances can barely last us a week, we’ll have to stick to our torrents. My anti-piracy stand will be limited to music… for now.

The comments section is evil! (Part 2 of 2)

25 Sep

I don’t think I can ever got over how people on the internet are just too hostile when it comes to comments. In my other post, it was all YouTube comments – comments on the video, or maybe the people in it. In other cases though, they’re personal. It goes on in social networking sites as well.

It got me thinking then about an article on cyberbullying that I’ve read a while back. It basically reports that a fifteen year old girl has killed herself because of cyberbullies. She’s not the only one though. There have also been cases of nine to thirteen year olds taking their lives for the same reason.

Yes, bullies have existed even before the internet did and the generations before ours survived that. However, things are different now. When you post something on the internet, there’s no telling who can see it. It’s public domain where anything you post stays there forever. That makes it a lot worse than just plain verbal name-calling. It’s also not something that stops with just one person. When someone bullies you online, the comments section becomes a free-for-all playground.

I don’t understand how people still think this is not that big of a deal. New social media gives us more freedom to say what we wanna say, but that doesn’t mean that just because we’re allowed freedom, we should use it to put other people down. It’s really quite simple. Manners and respect, people. They apply, even online.

The comments section is evil! (Part 1 of 2)

24 Sep

I often turn to YouTube for my music fix. I love watching live performances of artists I like and checking out their music videos. The thing I always notice is that whatever video I go to, there’s always bound to be someone hating on the video or whoever is on it.

Let’s use Beyonce’s Single Ladies music video as an example. Let’s explore the comments section together and I’ll show you what I mean.

Case in point, hater action in Exhibit A:

And Exhibit B:

Whatever happened to keeping your mouth shut if you have nothing nice to say, huh?

The comments section can also bring out the 10 year old in a lot of people, as you can see in Exhibit C:

And Exhibit D:

And what is with all the grammatical atrocities? See Exhibit E and F:

Not cool.

I’m sure you’ve seen similar things and I’m also sure you’ve seen worse. (I would’ve included some from the “worse” category but I wanted to keep this blog kid-safe) They’re funny when you first read them, but after a while the whole thing gets old and you realize that it’s actually quite pathetic. I mean, really? Lashing out on random people on the internet just because their opinion is not the same as yours? Name-calling? Real mature.

Now I’m starting to think that the more freedom new social media gives us in terms of self expression, the more immature people get. I don’t know if it’s because people feel like being behind a computer means they don’t really do any damage or that because they are behind a computer that it’s alright for them to do as much damage as they want. I don’t get why people take advantage of the anonymity that the internet gives them in this way. And this is just the tip of the iceberg. It gets worse.

(Part 2 coming up)

Love-Hate Relationship

24 Sep

Like a lot of people, I spend a lot of time online. I have three social networking & (micro)blog site accounts that I maintain: Facebook, Twitter and Tumblr. I don’t know why I’m addicted to them, but I am. And like all addictions, it’s a love hate-relationship.

I signed up for Facebook out of duress. I wasn’t really supposed to and I didn’t want to. However, when I found out that my father had signed up, I freaked out and my best friend ordered me to sign up immediately.

My DAD. On Facebook. Before I was even forced to sign up.

It was unthinkable! So I signed up and for a while, it was used by my best friend as sort of a gaming thing. She used my account to try out apps. Don’t ask me why she didn’t just use her account. I didn’t ask. Soon enough, I got around to actually using it. It is now a source of welcome distraction.

Twitter is a guilty pleasure of sorts. It started as a celeb-stalking thing. Then when my friends and I started following each other, I started using it to blurt out random things that I just feel like sharing with the rest of the Twitterverse. If I’m sitting next to a weird person, the music is awful, food is delicious, I got a paper cut, I’m having my nails painted, whatever it is, if I wanna share it, it finds my way to my Twitter page.

The most dangerous thing I could do to myself while online, however, is to click on the Tumblr icon on my bookmarks bar when there’s something I need to get done. Every time that happens, I sign my academic death warrant. Seriously. The fact that Tumblr is full of tons of little interesting thingamajigs is addicting. It’s so hard for me to get off Tumblr once I start the like-reblog-next page-repeat process.


With the toxicity level in school, it’s nice to have something to do that doesn’t require much thinking once I get home. It’s amusing to read friends’ statuses and tweets and browse people’s tumblogs. I like reading about what people are up to and getting a glimpse of what people like and don’t like. Reading about the little amusing things that happen to people we know everyday is something I enjoy too.


So when I get home, I tell myself “Okay, gonna browse for a while then work” but of course, we all know that “for a while” is as vague as “after lunch” and I don’t actually get to work after a while. Conversations in the comments section or the chat box in Facebook and tweet-conversations can go on for so long that you don’t even know that hours have passed. I hate how they’re such welcome distractions.

Yeah, I know, I could work if I really wanted to. But come on, admit it, a lot of us would rather laze around than actually work. And when these things are available to us, the discipline kinda just fades into the background. Right? RIGHT? I know I’m not alone in this. :))

So Imma leave you with a quick poll. Social networking: love it or hate it?

Groundbreaking while Collaborating

23 Sep

Earlier today, I stumbled upon a video that I found earlier this year. It’s a video of Dumbfoundead, a rapper that I really like, along with seven other musicians (Esna Yoon, Herbal T, CAV3, Tio, CJ Zo, Lukas and Chris Hong) in a virtual jam session. This, as Dumbfoundead describes it, is “8 people with 5 instruments originally from 4 continents speaking 3 languages for 1 song.”

I strongly suggest you watch the video before reading the rest of this entry.

This went viral really fast. It was even features in some local news programs, some of which were compiled by Dumbfoundead in the video below.

Three things that struck me about this video:

One is the lyrics. It talks about how music unites people and how they actually came up with the song. Dumbfoundead’s last verse says “it started with a verse, each person just came and joined in. Some are complete strangers, some only teenagers, all of us creators. We are the dreammakers, internationally transmitting through bandwidth.”

Years ago, if a musicians want to work on a project like this, they’d have to ask around and jam with people to see if they can jive well together. It’s a long process and it’s really time consuming. Now, all one has to do is go on YouTube, listen to what people are posting, and message those whose music you think will fit with whatever you’re working on. Everything after that can be done through emails. Collaboration is now made easier. Amazing, how the internet affects how people make music nowadays.

The second thing I like about the video is the simplicity of it. It was just the eight of them, playing their instruments, rapping and singing in black and white. No special effects, no gimmicks, just musicians and their music.

However, what I love most about this video is how it went viral and what it did for everyone who collaborated on this project. Each of the people who collaborated on this video already had followers/subscribers on YouTube, MySpace, etc. That, of course, meant instant viewers. This video exposed people who already loved one of the collaborators’ music to a mix of eight different people’s input. They also got to hear something with a positive message, a departure from a lot of the messages in songs in the mainstream right now.

This made me realize that even in the internet, content is still the most important thing. People will view and share your stuff if they like what’s in it. It’s not in how you promote it, although that helps. This reminded me that people still wanna see and hear positive things on the internet. And not only do they like it, they share it. Coz that’s how this video came to me. A friend who was a fan shared it to me, and I, in turn, shared it to others coz I thought it was so awesome.

This video is “groundbreaking”, as Dumbfoundead describes in one of his verses in the song, in terms of how collaborations are done. Maybe they weren’t the first but they are, by far, the most successful in terms of making their music heard by as many people as possible.

Great music brought to us from 4 different continents. Thank you, new social media!